Concept
We worked with one of Sweden’s biggest theme parks as part of a team project at HDK. ‘Liseberg’ asked us to come up with a concept for their new empty area in the park. We came up with the concept of implementing three new roads, they will have the same vibe as the Yellow brick road from the ‘Wizard of Oz’ and make it fun and interesting while taking a break from the rides.

Logotypes
The logotypes reflect the feelings and message each of the roads stand for and can been seen shining through in their own version. The logotypes can be used in either black or white, the colour that provides maximum contrast should always be used. The logos may be used on all backgrounds and photographs.

Roads
Genvägen
Calm/Cozy/Leafy

Avenyn
Bright/Reflection/Glam

Tokigavägen
Fun/Looney/Joy

Marketing/Promotion
One poster for each road, with elements and colours that highlights their core strengths. The look is very clean and stylish to keep it simple but still catch peoples attention and make them curious.